Growth isn’t the only challenge.
Scaling adds complexity.As demand and expectations rise, advisors need more than effort—they need a platform built to help scale advice, expertise and relationships.
Demand for human financial advice is accelerating, while the industry’s capacity to scale it is under pressure.
Explore what’s driving the gap and how firms are responding.
+34% advice demand
- 110,000 fewer advisors projected by 2034¹
This isn’t a future problem.
It’s today’s reality.
Advisors are navigating more complex client needs, tighter time constraints and higher expectations—often without the infrastructure required to scale. The firms that succeed won’t ask advisors to work harder. They’ll focus on making growth more manageable.
Are you:
- Seeing demand outpace your current capacity?
- Ready to grow without giving up autonomy or culture?
- Evaluating what’s next?
If so, you’re seeing first hand how advisor growth is changing.
+34% advice demand
- 110,000 fewer advisors projected by 2034¹
Advisors feel these pressures in different ways. Which one is most limiting your growth right now?
You may identify with more than one.
Clients are getting more complex
29% → 52% Demand for holistic advice in five years¹.
Specialist access can act as a force multiplier across advice, growth and relationships.
Capacity is my ceiling
You have demand—but your time, staff or systems are limiting how far you can grow.
Mariner helps remove operational drag so you can focus on clients and relationships—not administration.
Growth feels harder than it should
You’re putting in the work—but growth feels incremental, not compounding.
Mariner is structured to help reduce friction and address barriers that can slow advisors down.
Capacity is my ceiling
You have demand—but your time, staff or systems are limiting how far you can grow.
Mariner helps reduce operational drag so you can focus on clients and relationships—not administration.
Firm (W2) advisors gain:
- Centralized operations, compliance and billing
- Integrated teams that extend capacity immediately
- Lead programs and national visibility that support growth
Independent advisors gain:
- Enterprise-grade back office without building it
- The ability to scale service without adding staff
- More time for clients and strategic growth
Clients are getting more complex
29% → 52% Demand for holistic advice in five years¹.
Specialist access can act as a force multiplier across advice, growth and relationships.
Firm (W2) advisors gain:
- In-house tax, estate, insurance and valuation expertise
- Seamless collaboration within one firm and culture
- The confidence to serve more sophisticated clients
Independent advisors gain:
- On-demand access to specialists you could never hire outright
- Institutional-level planning capabilities
- The ability to compete for complex, high-value relationships
Growth feels harder than it should
You’re putting in the work—but growth feels incremental, not compounding.
Mariner is structured to help reduce friction and address barriers that can slow advisors down.
Firm (W2) advisors gain:
- In-house tax, estate, insurance and valuation expertise
- Seamless collaboration within one firm and culture
- The confidence to serve more sophisticated clients
Independent advisors gain:
- On-demand access to specialists you could never hire outright
- Institutional-level planning capabilities
- The ability to compete for complex, high-value relationships
Advisors don’t outgrow effort. They outgrow models that can’t keep up.
Whether you join as a firm advisor or affiliate as an independent, Mariner delivers the same institutional backbone—designed to help advisors grow, serve more complex client needs and build durable practices.
10-20% productivity gains needed to keep pace with demand¹
See the research shaping what comes next.
Independent research reinforces what many advisors already feel. Download the full analysis to explore the forces reshaping the industry.
¹ McKinsey & Company, The looming advisor shortage in US wealth management, February 2025. Forward-looking estimates are not guarantees of future outcomes.
This material is for informational purposes only and is not a guarantee of outcomes. References to growth, productivity or capacity reflect industry trends and platform design considerations. Services and support vary by affiliation model and individual circumstances. Third-party research is provided for informational purposes only and is not an endorsement.
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